Mastering CX with Words
AI is Raising the Bar for Good Copy
New technologies are rapidly enabling faster information, more options, and greater personalization. With AI transforming content creation, the digital competition is becoming more intense. The more content there is, and with AI tools making it faster, the need to stand out becomes crucial.
Consistency and quality will differentiate you from the sea of AI-generated articles
Additionally, the brand itself becomes important. Trust is the future, and your brand and your writing become essential when information options are endless. The written word has become essential and too important to leave to chance.
Interactions Taint Your Brand in a Big Way
Web-visiting customers use systems where text and visuals lead the way through a series of clicks. This is what we call the web experience. When faced with a bad experience, customers usually don’t differentiate whether it's a technical issue, a strategic oversight, unclear design, or confusing language—they hold the brand accountable for a negative experience.
CX Writing is Almost Invisible
Users may not always notice a seamless journey, but they certainly remember frustrating ones! Content creators have the crucial job of informing, guiding, selling, and setting the tone that reflects the brand. When a writer aims to enhance user experience, they must consider multiple contexts. As users navigate through various touchpoints, consistency and thoughtful language are key to supporting and easing their journey. If the CX copy is top-of-the-line, the customer never even notices it.
Effective CX Copywriting Should:
Set clear expectations
Simplify complex information
Reduce uncertainty
Guide users
Make Every Customer Interaction Count
As we move forward, the importance of high-quality content and seamless digital interactions will only grow. Companies that want to get ahead invest time and effort in creating top-of-the-line CX.
A crucial part of the mix is messaging that feels effortless when completing tasks and resonates with the intended audience. Your brand perception relies on the power of well-crafted words.
About me
My name is Alex and I am obsessive about solving problems. When faced with a challenge I fling myself in the rabbit hole of tireless research. Keeping up with trends and tech is second nature so with me as a communication consultant you'll get a fresh perspective—as well as 16 years of professional bagage.
For me the long term goal is always driving change. Sometimes small but always meaningful. I like contribute to an ever optimizing workflow, effective channel-less communication, and ultimately a happier (if not an impressed) digital customer.
